Concept

Yoli is a revolutionary and mobile English-education platform, connecting English language learners with native English tutors on-demand. Via the Yoli app, students simply ping the “Yoli tutor universe” and request a quick lesson. A tutor accepts the ping and a 15-minute class begins. Because Yoli’s content and lessons are task-orientated and built on a time-tested framework designed to help learners become fluent quickly, there is no lesson planning for the tutors. All they need to do is concentrate on the student and give them guidance and feedback to enable them to become more confident. Students might be high or low level, and will have different needs. Tutors can work as much or as little as they want. All they need is a smartphone, a reasonably quiet place and WeChat, the messaging app used for classes. Quality is ensured by a two-way feedback system.

How they’re disrupting

China has over 50,000 English language schools, but the country still ranks low in English proficiency worldwide. This app allows students easy access to quality lessons without the hassle of having to go to a specific location or tutor.  Learning a language on demand the convenient way is seriously disruptive, and there have already been more than 10,000 classes through WeChat.

Disruption potential

The English language learning business is worth $5 billion in China. With overseas trade being a significant part of the country’s economy the ability to speak business-English is a must for many.  Yoli runs almost entirely from WeChat, which has over 800 million users, more than half of which use the app more than 10x a day. Yoli also launched Mandarin Chinese classes at the end of 2016, expanding their reach potential.

Investments and future

No investment data has been made public. Chinese market alone is significant for Yoli to gain traction but future ambitions include travelling further and launching Yoli on Facebook messenger.