Concept

Gardeners inform Shoot of which plants they have in their garden and are sent personal plant care advice direct to their inbox each month. The platform also identifies your plants, designs your garden with their award winning software and allows you to join a community of over 90,000 gardeners.

How they’re disrupting

The Shoot website has a database of 85,000 amateur and 5000 professional gardeners, with access to a plant database of over 21,000 plants, plant care calendar, forums and garden design software. Shoot is the UK’s largest online network of gardeners helping the green-fingered design, manage and care for their gardens.

Disruption potential

Gardeners spend around £5 billion a year on plants for their gardens in the UK alone.

Investments and future

Shoot has received £500,000 in equity crowdfunding investment to date, as well as a £50,000 equity free cash prize from Mass Challenge as 2015 Diamond Award Winners.