Concept

Pointr is an innovative indoor solution to GPS and navigation problems, providing a real-time blue dot within a venue’s map. Its clever design and state-of-the-art cloud platforms means it can be used across a range of venues, from real-time positioning and turn-by-turn navigation in busy airports to asset tracking in warehouses. It can also be used in exhibitions to help people navigate their way to stands, and in retail environments, where it can help shoppers find what they are looking for, delivering a more relaxing and enjoyable experience and increasing spending.

How they’re disrupting

Fundamentally, Pointr makes venues “smart”. Its dashboard allows routes to be customised via products or locations, boosting advertising and sales.  In comparison to its main competitors it is more lightweight, scalable and affordable, and uses Bluetooth rather than relying on WiFi.

Disruption potential

The indoor location market is currently worth $11 billion. By 2020, the indoor location market should be worth $55 billion. Indoor location technology is where WiFi was 10-12 years ago, and will be becoming an industry standard in the near future.

Investments and future

Pointr has received seed funding in 2014 from a private angel investor and has even since been self sufficient through revenue sales.  With offices already in London, Istanbul, Dubai and Hong Kong, Pointr is currently fund raising Series A to fuel their global growth.