Concept

Mixcloud enables people to listen to the best DJs and radio presenters in the world. The platform offers the world’s largest collection of radio shows, podcast and DJ mixes. Users simply get the free Mixcloud app on their phone, then have the ability to upload and listen as much as they like.

How they’re disrupting

Mixcloud is disrupting the world of audio by making it super easy for people to find what they like. With regards music, for instance, users can search through myriad genres such as rap, chill or bass, while in talk shows they can choose from business or comedy or more. The app also promotes featured shows and alerts users to what is trending.

Disruption potential

Terrestrial radio is huge, with $45 billion in ad revenue globally. Streaming has also become the favourite way to find and listen to music, with 2016 being a record year with 45 billion tunes listened to over the Internet in Britain alone, last year. To put that in perspective, that is 3 times bigger than the recorded music industry at its peak. Mixcloud now claims to have more than 17 million monthly active users, with more than 50% coming from mobile.

Investments and future

Mixcloud is a fully bootstrapped venture. The amount of music and audio being created is increasing exponentially, which makes the role for Mixcloud ever more relevant to radio listeners. The change to mobile has also only recently started to take off, meaning the audience is growing.