Concept

Gus develops Spanish-based AI that understands users’ intentions and automates customer service and sales via chat. Their technology is pioneering natural-language processing in Spanish, so it can understand the context of users’ commands instead of identifying key words. Using a mixture of humans and AI, it is moving client communications forward, providing instant service across any chat app and saving money in the process.

How they’re disrupting

Customer services across the English language world has rapidly evolved into chat-based web platforms. Gus is now providing this service for the Spanish-speaking world, estimated to be some 332 million people worldwide.

Disruption potential

Earlier this year, market analyst Technavio said it expected the global Neuro-Linguistic programming market to top $11 billion by 2019.

Investments and future

Gus received $100,000 from the MassChallenge diamond award.