Concept

Blaze is providing high-tech lights and products to improve the visibility and safety of urban cyclists. Its key product is the Blaze Laserlight, a radical innovation with forward projection technology that beams a projection of a bike onto the floor six metres ahead of the cyclist to warn drivers of their presence. It is particularly disruptive at blind spots, junctions and in situations where cyclists would otherwise be unseen. More than this, the lights are a platform designed to be used on bike-sharing schemes. Their other capabilities include tracking usage, distance travelled and pollution levels, as well as data analysis. The insights delivered enable cycle schemes to increase efficiency, adoption and satisfaction.

How they’re disrupting

Blaze’s aim is to be a global urban cycling brand known for leadership in innovation, technology and design. Their technology is making urban cycling smarter, safer and more enjoyable for everyone. In this way, they are hoping to boost the number of people cycling, improving cities by reducing cars and pollution and making the world healthier.

Disruption potential

By 2050, 70% of the world’s population will live in cities, and the big challenge will be getting around. Everyone talks about driverless cars, but bikes are going to play a huge role. The company isn’t focusing on the traditional male-dominated world of cycling, but on “all people” who want to jump on a bike to get across the city.

Investments and future

Blaze has already raised over £1.5 million in investment, and sells in more than 50 different countries. Last year, sales of the Laserlight were expected to hit £1 million. With 800,000 commuting cyclists in the UK and 11.5 million in Japan alone – this company is in a strong position to impact the global cycling community.