Concept

Baby2Body is a digital resource helping women live happier and healthier throughout their motherhood journey, addressing pressing concerns and unmet needs during pregnancy and new motherhood to ensure women are informed, empowered and motivated to live well.

How they’re disrupting

The Baby2Body online platform offers advice and inspiration around a woman’s unique concerns during pregnancy and new motherhood – regarding her psychological wellbeing, nutrition, fitness, and beauty. The evidence-based content is timely, relevant and actionable to ensure the right information is delivered across multiple channels at the right time in a direct, unbiased and personalised format.

Disruption potential

Baby2Body aims to have 1 million mums worldwide on the Baby2Body platform by the end of 2016.

Investments and future

The venture has already accumulated 200,000+ unique users and is growing by 1,000 per day. It raised an $850,000 round of early-stage funding in early 2016 led by Firestartr, and joined Wayra’s Healthcare Accelerator programme Velocity Health in February. Recent investment will go towards enhancing the company’s digital presence, including the launch of a new app and a premium content experience that will be more interactive and personalised to each user.