AgroCenta has four key strands to the business. First is its AgroTrade platform which enables smallholder farmers in remote farming communities to sell directly to buyers in the urban areas. Second, its TruckR on-demand shipping logistic service provides transport for goods at the click of a button. Third, AgroInfo gives smallholder farmers information on commodity pricing via SMS and Voice solutions, helping farmers make informed decisions on how to price competitively. Lastly, AgroPay is a financial-inclusion product for smallholder farmers, allowing them to easily access credit facilities, layaway some funds and transact using the power of mobile phones.


AgroCenta is making farming work for small Fairtrade famers. Using its innovative technology which connects smallholder farmers to a larger market to trade, effectively eliminates exploitative buying from the value chain. AgroCenta is helping to make smallholder farmers financially independent – giving them the correct value for their commodities thus enabling them to be able to take care of their families and reinvest a portion of monies earned back into their farming activities.


There are over 1.65 million farmers and workers spread across more than 74 countries participating in Fairtrade schemes.


The venture recently won a $500k Seed round investment after it placed first in the 2018 Seedstars Global competition, beating 65 other early-stage startups that had made it to the final stage in Switzerland.

AgroCenta also won a World Summit Award in 2017.